About Us
We are a group of experienced advisors and specialists across strategy, operations, marketing, technology, product, and business transformation.
Our model allows us to stay flexible while matching the right expertise to each client’s needs — whether the challenge is strategy, operating structure, marketing, technology, process improvement, or execution support.
Our Team
We operate like a rowing team — aligned around a shared direction, clear on roles, and coordinated in execution.
Our advisor network brings different strengths to the table, but we work from the same principle: the right expertise, working together, creates better outcomes for clients.
Our mission
Our mission is to help business owners and leadership teams turn complexity into clarity, structure, and sustainable progress.
We focus on leaving clients stronger than when we started — with better decisions, clearer ways of working, stronger teams, and the capability to keep moving forward.
Our Approach
We combine senior-level advisory thinking with practical execution support.
Our work starts by understanding the business context, clarifying priorities, aligning people, and building practical plans teams can act on. We stay close to the work when needed, while helping strengthen the client’s own capability.
Charles Chang
Founder & Principal Advisor
Charles is a business advisor and operator with over 20 years of experience across strategy, operations, marketing, product, systems, and organizational transformation.
His background spans global companies, founder-led businesses, family enterprises, and growth-stage organizations across technology, manufacturing, consumer products, food & beverage, hospitality, retail, and visitor experiences.
Through InnoVision, Charles helps business owners and leadership teams bring clarity, structure, and practical execution to complex business challenges. His approach combines large-company discipline with entrepreneurial pragmatism — helping clients make better decisions, align people, and build sustainable capability.
Specializations
- Business strategy & advisory
- Operating model & organisation design
- Leadership alignment & succession planning
- Sales, marketing & commercial growth
- Product strategy & go-to-market planning
- Vendor evaluation and implementation support
- Team development and sustainable capability building
Irene Lee
Operations, Process Improvement & Change Management Advisor
Irene is an operations and process improvement leader with deep experience in project management, business process design, and change management. Her background combines engineering discipline, internal consulting experience, and hands-on operational execution across complex business environments.
Irene has spent over two decades with FedEx Canada, supporting local and international logistics operations, new technology integration, process redesign, system optimisation, contingency planning, and continuous improvement initiatives. Her work includes managing large, cross-functional projects from concept and business case development through implementation, reporting, and completion.
Through InnoVision, Irene supports clients that need stronger operating processes, clearer workflows, practical project structure, and sustainable change. She brings a disciplined, analytical, and implementation-focused approach to helping teams improve efficiency, reduce friction, and build better ways of working.
Specializations
- Operations improvement
- Process redesign & re-engineering
- Project management
- Change management
- Workflow optimisation
- Business case development
- Systems and technology integration
- Continuous improvement
- Cross-functional execution
- Team capability building
Penny Yeh
APAC Commercial & Go-To-Market Advisor
Penny is an APAC commercial leader with over 20 years of experience driving profitable growth across prestige beauty and fragrance portfolios. Her background includes leading a USD $150M+ fragrance business across Greater China, managing a 50+ person organization, and holding full P&L accountability.
She brings deep experience across brand-owner, license holder, and distributor environments, with a proven ability to scale brands across department stores, specialty retail, e-commerce, and regional distributor networks. Her work spans APAC market expansion, portfolio growth, margin optimization, go-to-market execution, and omni-channel commercial strategy.
Through InnoVision, Penny supports clients that need commercially grounded strategy, regional market insight, brand expansion planning, and practical go-to-market support — especially where customer, channel, pricing, distributor, and margin decisions need to come together.
Specializations
- APAC commercial strategy
- Go-to-market planning
- Prestige beauty & fragrance
- P&L leadership and margin optimisation
- Regional market expansion
- Distributor management
- Omni-channel growth strategy
- Brand commercialisation
- Portfolio strategy and launch planning
- E-commerce and DTC capability building
Angela Au
Marketing Strategy Advisor
Angela Au is a strategic marketing consultant with over 20 years of experience helping B2B and B2C organizations strengthen marketing foundations, sharpen customer strategy, and build more effective go-to-market programs. Her work spans end-to-end marketing strategy, customer segmentation, campaign planning, KPI/reporting structures, agency management, and cross-functional alignment.
Angela brings deep experience across brand, retail, partnerships, customer experience, and marketing operations. She has led marketing strategy and execution across sectors including retail, technology, telecom, eyewear, and business improvement districts, with experience improving sales, engagement, conversion, customer acquisition, and campaign ROI.
Through InnoVision, Angela supports clients that need clearer marketing direction, stronger campaign discipline, better agency alignment, and practical operating frameworks to drive sustained brand and revenue growth.
Specializations
- Marketing strategy & planning
- Customer segmentation
- Go-to-market planning
- Campaign strategy & execution
- Marketing operations & process design
- KPI, reporting & performance frameworks
- Agency management
- Cross-functional alignment
- Brand, retail & partnership marketing
- Customer experience
Mike Ma
Product, AI & Systems Design Advisor
Mike is a product builder, entrepreneur, and founder of Labs8, an independent incubator focused on human flourishing, agency, and autonomy.
For more than two decades, Mike’s work has lived at the intersection of technology, systems design, product development, and entrepreneurship. His background includes product and platform roles at companies such as Microsoft and Expedia, where he helped build systems used at global scale.
Through Labs8, Mike explores how technology can expand what individuals and small teams are capable of building and becoming. Today, much of his work sits at the intersection of AI, entrepreneurship, and human-centred systems — helping shape tools, products, and environments that amplify human capability while maintaining thoughtful guardrails.
Through InnoVision, Mike supports clients that need product thinking, AI readiness, systems design, digital transformation, and practical technology execution support. His approach combines technical depth, entrepreneurial creativity, and a strong belief in helping people and teams operate with greater agency, autonomy, and capability.
Specializations
- Product strategy & development
- AI readiness & practical AI adoption
- Systems design & technology strategy
- Digital transformation
- Entrepreneurship & venture building
- Human-centred product thinking
- Learning environments & capability building
- Technical advisory & execution support